Usability Study
Study Type
Unmoderated usability study
Location
United States, Remote
Participants
5 Participants
Lenght
20 to 30 min
Information Design for Bilingual Global Public Health Messaging Campaign
Inclusive Information Design for Global Messaging Campaign
Designing Educational Materials
To deliver a bilingual, inclusive, and culturally-informed visual asset and information design for multichannel communications.
Research
Interviews
Empathy Maps
User Personas
Competitive Analysis
Accessibility Compliance
Empathy Maps
User Personas
Competitive Analysis
Accessibility Compliance
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Ideation & Lo-fi Design
Paper Sketching
User Flows
Information Architecture
Paper Wireframes & Testing
User Flows
Information Architecture
Paper Wireframes & Testing
Hi-fi Design
Visual Design
Interaction Design
Motion Design
Interaction Design
Motion Design
Evaluation & Iteration
Figma Prototype
Collaboration Boards
Testing
Last UI Changes
Collaboration Boards
Testing
Last UI Changes
Documentation
Bussiness Challenge
Pain Points
Goals & Objectives
Key Findings About Users and Their Needs
- Users prefer visually engaging and approachable information.
- The necessity for bilingual content in Spanish and English.
- High demand for intuitive navigation and clear data representation.
- The necessity for bilingual content in Spanish and English.
- High demand for intuitive navigation and clear data representation.
User Personas
- Maria: A non-professional health enthusiast from a rural area needing clear visual aids.
- John: An urban resident looking for reliable information to share with community members.
- John: An urban resident looking for reliable information to share with community members.
User Journey Maps
Mapped the entire user journey identifying entry points, interactions, and pain points with the current public health outreach.
information architecture
Visual Design
Final Solution
Overview of Final Dashboard Design: A bilingual, inclusive, and culturally-informed dashboard featuring clear and engaging visual representations.
Key Features and Functionality: Bilingual support, intuitive navigation, clear data representation, and accessibility features like high contrast mode.
Before and After Comparisons: Demonstrated significant improvements in data clarity and usability compared to the previous Looker Studio representations.
Implementation and Rollout: Successfully implemented and rolled out the final solution to stakeholders, with positive reception.
Results & Impact
Metrics and KPIs
- Increased engagement rates and user satisfaction scores.
- Higher retention and sharing rates of information resources.
- Higher retention and sharing rates of information resources.
User Feedback
- Users appreciated the clarity and accessibility of the information, leading to a wider reach.
Business Outcomes
- Achieved the project's objectives of effective communication and increased public engagement in health information.
Lessons Learned
Challenges Faced and How They Were Overcome:
Managing cultural and linguistic diversity; solved by thorough user research and iterative design processes.
Key Takeaways:
Importance of user-centered design in complex information projects.
Value of inclusive and accessible design practices.
Value of inclusive and accessible design practices.
Future Improvements and Next Steps:
- Continuous monitoring and iterative improvements based on user feedback.
- Scaling the design approach to other languages and regions.
- Scaling the design approach to other languages and regions.
Conclusion
Project Achievements
- Successfully designed an inclusive, bilingual information campaign.
- Achieved high user satisfaction and engagement metrics.
What I Learned
- Enhanced skills in accessible and inclusive design, user research, and visual communication.
- Gained valuable experience in collaborating with international stakeholders on public health initiatives.
Portfolio
Responsive Web Design & Visual Design for Medical Researcher, Favorite Iradukunda
Dr. Favorite Iradukunda, an Assistant Professor and medical researcher at Amherst College, specializes in healthcare research and needed an online platform to disseminate her findings effectively. Her mission is to enhance healthcare communication through comprehensive and qualitative research.
