I conducted user interviews, which I then turned into empathy maps to better understand users and their needs. I discovered that many target users experience distress when looking to getting tested for HIV, STDs and pregnancy.
Women of color and LGBTQA+ individuals in particular fear, or have experience, discrimination by the healthcare system when accessing health services.
Confidentiality is crucial when it comes to getting updates on the individuals status. All this factors combined play huge role in preventing our target users from seeking sexual health testing, learning more about their status and accessing the necessary care & resources to prevent the spread of sexually transmitted infections and unwanted pregnancies. At a greater scale this issues become a matter of public health.
Pain Points
Navigation
Finding the button forgetting tested quickly. Finding your status tab
Interaction
Picking a date for appointment request is not intuitive
Experience
Clinical language and interfaces are not approachable or empathetic of the users distress when it comes to this type of services